Simon Wakim

Simon Wakim has spent more than two decades with his head under the hood of the premium automotive market, building a career defined by success and long-range vision. Starting out as a dealer and entrepreneur in Sydney, his dealerships quickly gained recognition for bold guarantees and meticulous attention to customer care.

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What set Simon apart was not simply his ability to sell cars, but his instinct for anticipating how the industry would evolve – from the shifting expectations of luxury buyers to the economics that underpin every dealership. Simon has navigated every corner with precision and a steady hand, even as the industry shifted gears.

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As global demand moved from status-driven ownership to sustainable mobility, Simon recognised how much Australia could benefit from the electric-vehicle revolution. EVs were not just another model on the showroom floor – they redefined performance, sustainability, and consumer perception all at once.

That vision led Simon to consult on the Australian launch of BYD, now one of the country’s most popular EV brands. His work helped shape both strategy and consumer positioning for the world’s largest electric-car manufacturer. It also laid the foundation for his sustainability venture, GreenDrive Consulting, which helps businesses and organisations transition their fleets and infrastructure towards a cleaner transport future.

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Simon has always believed that the success of the EV market is inseparable from its ecosystem – from charging infrastructure to the digital platforms that influence consumer choice. As EV adoption accelerates worldwide, he sees artificial intelligence and data analytics as a powerful engine for change. These technologies decode buyer behaviour, optimise charging networks, and shape how people discover and trust new vehicles.

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Today, as founder of True AI, Simon bridges deep industry experience with technology-led transformation, working with partners and clients to harness AI not as a novelty but as a practical lever for change – driving smarter decision-making in automotive, infrastructure, and beyond. Constantly sharing his perspective on the future of mobility, Simon Wakim continues to advocate for innovation and education in the sector. His commitment to nurturing the next generation of innovators is embodied in the Simon Wakim Scholarship.

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A husband and father of three, he measures success not only in market share but in the legacy he is determined to leave for the next generation: a sustainable, technology-driven future in transport.