Ready to experience True AI?

True AI helps the Australian automotive industry unlock the power of Artificial Intelligence to accelerate sustainability, strengthen ESG performance, and deliver smarter outcomes for businesses and individuals.
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Our services
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ESG Roadmapping
Customer Experience
Operational Efficiency
EV Innovation
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About us

Smarter. Greener. More Efficient.

At True AI, we believe technology and sustainability go hand in hand. Our consulting practice is dedicated to the application and adoption of AI in automotive, ensuring businesses not only become more efficient, but also more sustainable and responsible.
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Smarter

True AI helps automotive businesses leverage AI to accelerate sustainability, strengthen ESG performance, and deliver smarter outcomes. We design AI strategies, leverages predictive analytics, and improves customer journeys with conversational AI and intelligent digital tools.

Greener

True AI partners with businesses to develop and implement AI solutions that reduce environmental impact, enhance governance, and improve social outcomes. Our services include EV & Green Mobility Innovation, Data-Driven ESG Reporting, and Sustainable Customer Experience.

More Efficient

True AI helps businesses reduce costs, minimise waste, and optimise energy use with AI-driven predictive analytics, supply chain optimisation, and energy management. Our services ensure AI adoption supports both efficiency and sustainability goals, delivering tangible sustainability benefits.

Power up your product, processes and sustainability practices with the AI-driven tools of the future.

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Our services

What We Offer

ESG Roadmapping

We design AI strategies aligned with sustainability goals and ESG frameworks, ensuring technology adoption supports greener operations and regulatory compliance.

Operational Efficiency

AI-driven predictive analytics, supply chain optimisation, and energy management solutions that lower costs while minimising waste and carbon footprint.

Customer Experience

Conversational AI and intelligent digital tools that improve customer journeys while reducing reliance on paper, energy, and resource-heavy processes.

EV Innovation

We advise on AI applications across electric vehicle ecosystems, renewable charging networks, and future-ready mobility services to drive the transition to net zero.
Founder

Simon Wakim

Simon Wakim

Simon Wakim has spent more than 20 years immersed in the premium automotive market working with dealerships, brands, and customers across one of the most competitive markets in the world.

More about Simon
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